News Release
S3 Graphics Licenses Performance Enhancing S3TC Technology
to Creative
Quadrupling Texture Compression Technology boosts performance
in Next-generation Workstation Graphics Accelerators
Fremont, California, USA - March 15th, 2004 - S3 Graphics
Co., Ltd. a leading supplier to the 3D graphics accelerator
market, today announced the licensing of its patented
and proprietary S3TC™ texture compression technology
to Creative Technology Ltd. for implementation in next-generation
workstation graphics accelerators.
S3TC technology allows complex textures such as those
in today's 3D gaming applications to be compressed by
a factor of four, effectively quadrupling the amount of
texture imagery that can be stored and processed with
onboard graphics memory, while maintaining crisp visual
quality.
"Creative realizes the valuable advantage and potential
S3TC technology can provide next-generation workstation
graphics accelerators," said Steve Mosher, vice president
at Creative. "By licensing S3TC software, we can
enable future iterations of products to process memory
intensive images more precisely."
"With this licensing agreement, Creative and S3
Graphics can work together to demonstrate the technical
excellence of S3TC and drive continued 3D momentum,"
said Dr. Gerry Liu, Vice President of Marketing for S3
Graphics.
About S3 Graphics
S3 Graphics Co., Ltd., a VIA Technologies joint venture
company, is a leading supplier to the 3D enabled PC graphics
market it pioneered. Today, S3 Graphics ships high performance
consumer graphics cards to desktop board manufacturers
and low power, high performance, Commercial Grade 3D graphics
sub-systems to top tier notebook manufacturers. In addition,
S3 Graphics integrates market-leading chipset technology
from VIA Technologies, Inc. into shared memory architecture
products for the high volume, value PC market. Headquartered
in Fremont, California, S3 Graphics has a long-term commitment
to top performance, quality and state-of-the-art features
for desktop and mobile applications. Additional information
can be found at the Company's website at www.s3graphics.com.
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