News Release
S3 Graphics Announces the GammaChrome Family of Top
to Bottom Native PCI Express Graphics Solutions
Offering DirectX native PCI Express interface solutions
for all segments in desktop and Mobile graphics will simplify
and reduce the cost of adopting the latest generation
technologies
CeBIT, Hannover, Germany March 18, 2004 - S3 Graphics
Co., Ltd, a leading supplier to the 3D graphics accelerator
market, today announced the arrival of the GammaChrome
family of next generation graphics processors. Demonstrating
full commitment to the PCI Express initiative, S3 Graphics
is providing high quality, natively integrated PCI Express
technology for all products instead of the 'bridge' technology
offered by many competitors. Native solutions provide
far more 'built-in' reliability and performance with the
clear cost advantage of omitting a bridge device.
A full line of GammaChrome graphics processors will be
provided starting from the high end utilizing the latest
fabrication technology to boast blazing speeds and solid
performance, while the mainstream product will feature
the balanced performance/cost/features that have defined
this highly competitive segment.
Both the high-end and mainstream segments will feature
the exciting next generation Chromotion 2.0 programmable
video engine with new capabilities to enrich the video
playback experience, increasingly important in today's
PCs and Media Center PCs. S3 Graphics will also integrate
their sought-after Hi-Def native HDTV output technology
to compliment the Chromotion 2.0 engine. Finally, a value
line of the GammaChrome will be available for the enthusiast
who wants to share in the PCI Express experience without
the high cost associated with newly developed technologies.
"Our true native PCI Express solutions for the GPU
market will facilitate our customers' move to PCI Express.
GammaChrome's excellent graphics, Chromotion 2.0 video
and Hi-Def capabilities will make them glad they did,"
said Dr. Gerry Liu, VP of Marketing at S3 Graphics.
"Intel is working closely with companies such as
S3 Graphics on the development of PCI Express technology
for the benefit of our mutual customers. We are pleased
to see S3 Graphics embrace this exciting new I/O technology
in their product offerings," said Bob Gregory, Director
of Initiative Planning from Intel Corporation.
GammaChrome based products are expected to be available
Q3 2004 in retail add-in-card as well as OEM desktop/notebook
personal computers.
About S3 Graphics
S3 Graphics Co., Ltd., a VIA Technologies joint venture
company, is a leading supplier to the 3D enabled PC graphics
market it pioneered. Today, S3 Graphics ships high performance
consumer graphics cards to desktop board manufacturers
and low power, high performance, Commercial Grade 3D graphics
sub-systems to top tier notebook manufacturers. In addition,
S3 Graphics integrates market-leading chipset technology
from VIA Technologies, Inc. into shared memory architecture
products for the high volume, value PC market. Headquartered
in Fremont, California, S3 Graphics has a long-term commitment
to top performance, quality and state-of-the-art features
for desktop and mobile applications. Additional information
can be found at the Company's website at www.s3graphics.com.
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