News Release
VIA and Steinberg Announce Joint Promotion Agreement
Full range of VIA Vinyl Audio controllers and codecs
to be offered with Steinberg's renowned audio software
to optimize the Hi-Def Audio Experience
CeBIT, Hannover, Germany, 19 March 2004 - VIA Technologies,
Inc, a leading innovator and developer of silicon chip
technologies and PC platform solutions, and Steinberg,
the audio group of Pinnacle Systems®, a leading supplier
of audio software, today announced an agreement to jointly
promote a selection of Steinberg's advanced audio creation
and playback applications with the VIA Vinyl Audio line
of award-winning audio controllers and codecs.
The PC is facing radically changing multimedia requirements
as it becomes a more entertainment-focused device, and
central among these is the ability to listen to, create,
and manage audio content, but while the majority of PCs
have basic audio functionality, they often lack the software
to fully manage their audio experience. With this agreement,
VIA is developing more comprehensive turnkey solutions
to provide users with the audio tools they require to
allow them to take full advantage of the powerful capabilities
of VIA's audio hardware solutions.
"We are very excited to be working together with
Steinberg on this joint promotion program," commented
Steve Chen, Executive Assistant to the CEO, VIA Technologies,
Inc. "It means we can deliver a unified solution
for our customers that fuses our market-leading VIA Vinyl
Audio solutions with their feature laden software."
"The agreement between VIA and Steinberg will enable
us to further enhance the consumer's digital entertainment
experience by allowing them to take full advantage of
the powerful capabilities of VIA's audio hardware solutions,"
commented Andreas Stelling, General Manager Steinberg,
the audio group of Pinnacle Systems, Inc. "As a result,
users will be able to turn their PC into the ultimate
home juke box or home studio using a single package solution."
About VIA Vinyl Audio
VIA has developed a broad spectrum of silicon solutions
for enhancing the PC audio experience, including the highly
respected, studio performance VIA Vinyl Envy24 line of
audio controllers. VIA Vinyl Envy Controllers introduced
24-bit standards, and 96/192kHz sampling rates to the
consumer and professional markets, and is used by some
of the world's leading audio card makers for a variety
of high-end professional applications. VIA also provides
a range of AC'97 audio codecs, such as the VIA Vinyl Six-TRAC
and Eight-TRAC, that enable theatre-quality sound in both
audio-on-motherboard and soundcard applications.
About Steinberg - The Audio Group of Pinnacle Systems
Steinberg Media Technologies GmbH, since January 2003
a member of Pinnacle Systems, is known the world over
for its professional audio software. The company has been
developing, manufacturing and selling software products
for professional musicians and producers in the music,
video and film industry since 1984. Steinberg is today
one of the world's largest audio software houses. www.steinberg.net
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