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News Release

VIA and MoMA Redefine Personal Entertainment by Mobilizing the World of x86-Based Games and Multimedia Entertainment

Previewing at E3 2004, MoMA's stylish new Mobile Gaming Console designed by Meyerhoffer Studios promises to revolutionize the market for mobile gaming and entertainment devices

Los Angeles, USA, May 12 2004 - VIA Technologies, Inc, a leading innovator and developer of silicon chip technologies and PC platform solutions, and Ministry of Mobile Affairs (MoMA), today introduced the MOMA Mobile Gaming Console, at E3 2004.

As the world's first handheld gaming device based on the x86 architecture, the Mobile Gaming Console combines instant support for thousands of existing PC games with rich digital media entertainment playback capabilities to provide the highest performance and the most feature-rich mobile gaming console on the market. With its integrated wireless connectivity and highly sophisticated hardware security features, the MOMA Mobile Gaming Console also provides a secure vehicle for users to play online games and download content through the strategically partnered GameDweller On-Demand content delivery service.

"The single largest challenge to enter the mobile gaming console market has always been signing up developers to deliver games for unique hardware architectures," commented Richard Brown, Associate Vice President of Marketing, VIA Technologies, Inc. "With its native x86 compatibility, the Mobile Gaming Console has the potential to blow away any other portable gaming console on the market not just in terms of available game titles, but also in its ability to playback rich digital media entertainment files such as videos, recorded TV programs, and movies."

Built upon the VIA Grace Platform, the MOMA Mobile Gaming Console is powered by the VIA Eden-N Processor and the VIA CN400 digital media chipset, delivering advanced 2D and 3D graphics as well as MPEG2/MPEG4 hardware acceleration for an awesome visual playback experience when gaming or watching movies on the go. The device also comes with a 20GB hard drive to provide ample storage capabilities for gaming applications and digital media files, and its flexibility is further enhanced by integrated 802.11 wireless, two USB 2.0 ports and a CompactFlash Type II slot, enabling seamless connectivity with PCs, notebooks, and peripheral devices such as digital cameras, digital video cameras, and memory cards.

The MOMA Mobile Gaming Console also leverages the advanced features of the VIA PadLock Hardware Security Suite integrated in the VIA Eden-N processor, along with Subscriber Identity Module (SIM) cards, for a unique combination of hardware and software security capabilities that enable protection of game publishers' digital products. This technology relies on industry standard AES (Advanced Encryption Standard) cryptography from the VIA PadLock ACE (Advanced Cryptography Engine) and key generation from the VIA PadLock RNGs (Random Number Generators) to assist with Digital Rights Management.

"With its traditionally high levels of power consumption and heat dissipation, the x86 architecture has never been able to break into the mobile space, but with the ground breaking technologies developed by VIA we were finally able to break the barriers and create a first with our new Mobile Console," commented Andrew "bunnie" Huang, CEO Ministry of Mobile Affairs Inc. "Featuring the low power VIA Eden-N processor with advanced hardware AES encryption features and stunning 2D/3D graphics, the MOMA Mobile Gaming Console is taking the x86 platform into the portable gaming and entertainment market for the first time and creating an exciting new product category."

The Mobile Gaming Console's powerful hardware capabilities are further complemented by a stylish industrial design by award winning Meyerhoffer Studios. Meyerhoffer Studio's other projects have included designs for clients such as Apple, Porshe, Ericsson, and Nike. "In response to the "aggressive-arcade" designs more common to gaming consoles, the Mobile Gaming Console is intentionally a simple iconic shape, one that you won't mind getting caught with...even when you're not supposed to be playing." commented Thomas Meyerhoffer.

About the MOMA Mobile Gaming Console

The MOMA Mobile Gaming Console is a next generation portable gaming and entertainment device that enables users to play thousands of existing PC games as well as view films, videos, recorded TV shows, and photos in all most popular digital media formats, including DivX, MPEG-2, MPEG-4, wmv, avi, wma, and mp3.

Running Microsoft Windows® XP Embedded, the MOMA Mobile Gaming Console integrates a 533MHz VIA Eden-N processor supporting SSE and MMX, 128MB DDR266 SDRAM, a 20GB hard drive, and a 4" built-in LCD monitor supporting resolutions of up to 640x480. For advanced 2D/3D graphics performance, the MOMA Mobile Gaming Console integrates the S3 Graphics UniChrome Pro IGP featuring a 200MHz clock that can drive a pixel rate of up to 200 million pixels per second with two textures each. The graphics engine also features support for Z-bias, anti-aliasing, alpha blending, Microsoft DirectX 7/8/9, and OpenGL™.

To ensure a rich entertainment experience, the MOMA Mobile Gaming Console has built-in MPEG2 and MPEG4 acceleration that enables high frame rate video playback, VIA Vinyl Six-Channel Audio with optimized features for headphone playback, and full Immerzio 3D audio support including EAX 1.0/2.0, DirectSound3D, and A3D. Multiple connectivity options are provided by a CompactFlash slot, two USB 2.0 ports, and TV-out, including SDTV support. The device is powered by two Lithium Ion batteries that are hot swappable, as well as an additional jack power input.

For more information on the MOMA Mobile Gaming Console please go here:
http://www.via.com.tw/en/VInternet/moma.jsp

About the VIA Grace Platform

The VIA Grace Platform is optimized for low-power, low heat, applications that still demand powerful processing and multimedia capabilities. A key element of the new VIA Spearhead Platform Initiative, the VIA Grace Platform is targeted at OEMs to help bring innovative Mobile Gaming Consoles to market quickly, easily and more cost effectively.

The VIA Grace Platform is built around the most advanced digital media technologies from VIA, comprising a 533MHz VIA Eden-N processor, the VIA CN400 digital media chipset integrating the S3 Graphics UniChrome Pro IGP, VIA Vinyl Six-Channel Audio, the VIA VT8237R South Bridge, and a host of VIA companion chips for additional functionality.

For more information on the Grace Mobile Console please go here:
http://www.via.com.tw/en/VInternet/graceplatform.jsp

About Ministry of Mobile Affairs (MoMA)

Ministry of Mobile Affairs is dedicated to providing affordable yet unsubsidized mobile gaming based upon the x86 architecture. The company also strives to provide the hardware groundwork for secure, private on-line transactions as well as hardened data management. Ministry of Mobile Affairs is based in San Diego and is headed by Andrew "bunnie" Huang PhD, a graduate from the Massachusetts Institute of Technology and author of "Hacking the Xbox: An Introduction to Reverse Engineering". www.ministrymobile.com

About Meyerhoffer Studios

Meyerhoffer is a mix of Scandinavian simplicity and California sport culture. The studio is renowned for weaving sport, technology and fashion influences into design solutions that reinvent lifestyle with icons to inhabit one's dream. www.meyerhoffer.com


VIA PR Contacts

International: Europe:
Richard Brown
Phone: (886)-2-2218-5452 #6201
Fax: (886-2)-2218-5453
Email: Richard_Brown@via.com.tw
Michal Lisiecki
Phone: (49-2241) 39778-16
Fax: (49-2241) 39778-19
Email: MichalLisiecki@via.com.tw

Note to reporters, editors and writers: VIA is spelled in ALL CAPS.

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