News Release
S3 Graphics S3TC Technology is Adopted in Sony Computer
Entertainment’s PlayStation® Portable
S3TC Texture Compression Technology from S3 Graphics
Co., Ltd. is licensed to Sony Computer Entertainment
Fremont, CA, August 30th 2004 - S3 Graphics, Co. Ltd.,
today announced an agreement with Sony Computer Entertainment
Inc. and Sony Computer Entertainment America Inc., for
its licensing of S3 Graphics’ S3TC texture compression
technology. S3TC will be used in Sony Computer Entertainment’s
PlayStation® Portable.
“We are pleased to adopt S3 Graphics S3TC technology
in PlayStation® Portable,” says Masayuki Chatani, Corporate
Executive and CTO, Sony Computer Entertainment Inc. “S3TC
technology allows PlayStation® Portable software developers
to take advantage of very high quality texture compression
technology and benefit from a range of proven tools and
libraries.”
This license agreement reinforces S3 Graphics’ S3TC texture
compression technology as the industry standard for both
PC and game console graphics.
S3TC enables high level of compression while maintaining
texture detail and quality. This balance of quality and
compression becomes even more important for portable applications
when efficient use of memory directly impacts the size
and quality of software applications and games.
“We are very pleased to be providing technology for incorporation
in Sony Computer Entertainment’s PlayStation® Portable.”
says Dr Gerry Liu, CFO and VP of marketing, S3 Graphics.
“PlayStation® Portable is a great product, building on
the huge success of the PlayStation® product family. High
quality texture compression is a key technology for portable
platforms where memory size and battery life are critical.
S3TC continues to be the industry standard for texture
compression.”
About S3 Graphics
S3 Graphics Co., Ltd., a VIA Technologies joint venture
company, is a leading supplier to the 3D enabled PC graphics
market it pioneered. Today, S3 Graphics ships high performance
consumer graphics cards to desktop board manufacturers
and low power, high performance, Commercial Grade 3D graphics
sub-systems to top tier notebook manufacturers. In addition,
S3 Graphics integrates market-leading chipset technology
from VIA Technologies, Inc. into shared memory architecture
products for the high volume, value PC market. S3 Graphics
has a long-term commitment to top performance, quality
and state-of-the-art features for desktop and mobile applications.
Additional information can be found at the Company’s website
at www.s3graphics.com.
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