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News Release

VIA Group Launches World's First USB 3.0 Hub Controller

VIA VL810 SuperSpeed USB hub controller allows a single USB port to be used by up to four high-bandwidth USB 3.0 devices simultaneously

Taipei, Taiwan, 4 January 2010 - VIA Technologies, Inc., a leading innovator of power efficient x86 processor platforms, today unveiled the VIA VL810 SuperSpeed Hub Controller, the industry’s first integrated single chip solution that supports the higher transfer rates of the new USB 3.0 specification.

USB 3.0 (also known as SuperSpeed USB) allows for a maximum data transfer rate of up to 5Gbps, or ten times the throughput available to USB 2.0 based devices. Other enhancements provide for improved interaction between device and host controller, including important advancements in power management.

Developed by wholly owned subsidiary company VIA Labs, the VIA VL810 expands a PC's USB capability by allowing more than one device to be connected to each host port. One upstream port and four downstream ports support not just SuperSpeed transfer, but are also backwards compatible with previous USB specifications and offer support for Hi-Speed (480Mbps), Full-Speed (12Mbps), and Low-Speed (1.5Mbps) traffic.

"The growing emphasis on high-definition multimedia content is placing increasing demands on current data transfer technologies," said Richard Brown, Vice President of Marketing, VIA Technologies, Inc. "SuperSpeed USB not only makes transferring HD video files, high pixel count digital photos, and backing up hard drives quick and easy, but VIA's new hub controller allows consumers to get the most out of the technology by expanding the capacity of PC systems."

Along with power management features that include the ability for devices to communicate latency tolerance to the host and for links to enter progressively lower power states when link partners are idle, the VIA VL810 is unique in that it is the first USB hub controller to use advanced 80nm CMOS technology, further lowering the chip's power usage.

Attendees at the annual Lunch@Piero's media event, to be held during CES in Las Vegas on January 7th and 8th can view a demo of the new VIA VL810 SuperSpeed Hub Controller. More information on the Lunch@Piero's event can be found on the VIA website at: http://www.via.com.tw/en/company/events/ces2010/index.jsp

About VIA Labs, Inc.

VIA Labs, Inc is the foremost supplier of USB 3.0 integrated chip controllers that are driving adoption of the new SuperSpeed USB data transfer specification. A wholly owned subsidiary of x86 processor platform provider, VIA Technologies, Inc., VIA Labs leverages its experience in high-speed serial link interfaces, in-house PHY design, and complete system integration to offer customers industry leading technology along with guaranteed high quality and implementation support.

About VIA Technologies, Inc.

VIA Technologies, Inc is the foremost fabless supplier of power efficient x86 processor platforms that are driving system innovation in the PC, client, ultra mobile and embedded markets. Combining energy-saving processors with digital media chipsets and advanced connectivity, multimedia and networking silicon enables a broad spectrum of computing and communication platforms, including its widely acclaimed ultra compact mainboards. Headquartered in Taipei, Taiwan, VIA's global network links the high tech centers of the US, Europe and Asia, and its customer base includes the world's top OEMs and system integrators. www.via.com.tw


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